Nextbite sells Ordermark trade to India-based UrbanPiper

UrbanPiper CEO Saurabh Gupta, Nextbite CEO Alex Canter, Ordermark CTO Arpan Desai and UrbanPiper Leader of Expansion Manav Gupta. / Photograph courtesy of UrbanPiper

Digital logo supplier Nextbite is promoting Ordermark, its device trade that is helping eating places combine orders from more than a few on-line assets.

The consumer is UrbanPiper, an India-based corporate that provides an identical era. Phrases of the deal weren’t disclosed.

The sale follows a contemporary spherical of layoffs at Nextbite, which grew temporarily in 2020 and 2021 however has struggled extra lately as funding capital dried up. It has lower jobs a minimum of 3 times since closing spring. UrbanPiper showed the purchase in a press liberate. 

“We have now labored exhausting during the last six years to satisfy the wishes of eating places adapting to on-line ordering and converting client calls for,” mentioned Alex Canter, co-founder and CEO of Nextbite, in a remark. “Alongside the way in which, now we have gotten to understand the UrbanPiper staff rather well, and we are excited that they’re going to be sporting the Ordermark logo ahead, rising the platform, and supporting shoppers within the U.S. and past.”

Ordermark used to be based in 2017 so to lend a hand eating places organize orders from other third-party shipping apps. Fairly than use a separate pill for each and every app, eating places may use Ordermark to assemble their virtual orders and ship them immediately to the POS device.

The corporate later created Nextbite, a bunch of delivery-only digital manufacturers similar to Tyga Bites and Crave Burger that eating places may license and function out in their present kitchens. Nextbite took off all the way through the pandemic and ultimately changed Ordermark as the corporate’s title and focal point. 

It used to be unclear what Nextbite deliberate to do with the digital logo a part of its trade. 

For City Piper, the deal offers it a foothold within the U.S. because it appears to be like to develop its international footprint. Based in 2016, it really works with greater than 35,000 eating places international and processes 300 million orders yearly, in line with the discharge.

Nextbite, in the meantime, has “hundreds” of eating place purchasers and processes 30 million transactions a yr.

“We’re very excited to enlarge upon the world-class platform advanced by means of Ordermark and to develop the unswerving buyer base they’ve established,” mentioned Saurabh Gupta, UrbanPiper co-founder and CEO, in a remark. “This acquisition permits us to provide new features and intensive level of sale (POS) integrations to our shoppers, whilst additionally increasing our achieve into the U.S. marketplace.“

As a part of the deal, Ordermark CTO Arpan Desai will sign up for UrbanPiper along side a “considerable portion” of Ordermark’s product and engineering staff.

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