Beyoncé is “supplying you with haute couture with a easy white tee” as the brand new covergirl of Levis newest marketing campaign known as “Reiimagined.”
The ‘Cowboy Carter’ singer who additionally has a tune entitled “Levii’s Denims” on her newest nation album, made headlines the day before today when the marketing campaign debuted and left fanatics in pleasure.
Slaying within a laundromat atmosphere, Queen B sported a complete Levis ensemble together with a crop white tee, with blue hip hugging Levis jean’s, and a denim cowboy hat.
Her platinum blonde hair was once complimented with free curls, bringing out her caramel complexion and hazel eyes.
The primary bankruptcy of the marketing campaign “Launderette” is a remake of the logo’s iconic 1985 advert that at first featured Nick Kamen walking within a Fifties launderette, and pouring a paper bag of rocks right into a washer.
As a substitute of rocks, Beyonce is noticed throwing a faded of diamonds into the washer along side her Levis denims directed through Melina Matsoukas.
“I’m commemorated to paintings with Levi’s to create quintessential American iconography,” expressed Beyonce in a Press Liberate. “Denim on denim has steadily been noticed thru a male lens, so this reimagining marketing campaign, which celebrates the long-lasting feminine standpoint, is essential to me.”
Beyoncé is proving that she is a pressure to be reckoned with. Along with her Cécred haircare line, whiskey logo SirDavis, and Levis marketing campaign, she is diversifying and appearing off her industry acumen.
What say you? Sizzling! or Hmm…?
Photograph Credit score: @Mason.poole
