Let’s face it, an organization whose project is human transformation higher have some contemporary occupied with the employer/worker courting.
We do. We will be able to’t cram all of it in right here, however you’ll get started noticing it from the primary interview.
Even our candidate enjoy is other. And while you get an be offering from us (and settle for it), you get far more than a paycheck. You get a non-public BetterUp Trainer, a construction plan, a educated and coached supervisor, essentially the most wonderful crew you’ve ever met (sure, each and every with their very own private BetterUp Trainer), and most significantly, paintings that issues.
This makes for a remarkably targeted and pleasurable paintings enjoy. Frankly, it’s no longer for everybody. However for folks with fireplace of their stomach, it’s a game-changing, career-defining, soul-lifting transfer.
Sign up for us and we promise you essentially the most intense and pleasurable years of your profession, doing life-changing paintings in a amusing, creative, soulful tradition.
If that sounds thrilling—and the task description under appears like a have compatibility—we actually must get started speaking.
We’re in search of a Senior Emblem Copywriter to enroll in our small however mighty Emblem Inventive crew.
At BetterUp we all know transformation isn’t one thing you stay up for. It’s one thing you’re employed for. Development a class that doesn’t exist calls for grit, training creativeness, agility, and now and then rethinking our means alongside the way in which. We’re development the following iconic efficiency emblem and desire a ingenious visionary who takes daring ingenious swings and isn’t afraid to roll up their sleeves to get the task performed.
Because the Senior Emblem Copywriter, you’ll use your ingenious and strategic skills to analyze, suppose significantly, and reveal your command of language to supply enticing, strategic content material that brings our emblem to existence, and speaks to our target audience (particularly CxOs) in a formidable, enticing method with the intention to pressure each emblem and industry targets. We want a strategic-doer and a storyteller at center. From a large image point of view, you would have to be capable of have a deep figuring out of our target audience and the power to glue on a non-public stage with them via emblem advertising and marketing messaging. And, we’ll additionally need you so to craft extra tactical, conversion-focused content material that speaks to BetterUp’s worth and the transparent ROI for our industry.
What you’ll do:
- Lead the introduction of world-class emblem ingenious ideas, messaging technique, hierarchy and key language round our emblem and platform tale, whilst speaking compelling advertising and marketing ingenious that emotionally connects with our target market, to extend consciousness, engagement, and conversion
- Lead built-in advertising and marketing tournament and experiential messaging technique, key messaging and copywriting for our precedence occasions yr around (C-suite e-mail communications, tournament emblem collateral, microsite reproduction, and so forth)
- Lead built-in advertising and marketing site messaging technique from best to backside of funnel, key messaging, and copywriting (homepages, platform pages, new B2B website online pages) with the intent to extend natural visitors and conversions
- Spouse with our emblem technique crew, box and educate mogul, and PMM crew on bringing our class and platform tale to existence via a transparent narrative, infusing our messaging with storytelling to create extra transparent connection and figuring out for our target audience
- Further paintings will come with social enablement kits for staff and managers, social ingenious content material for key moments and emblem bulletins, e-mail advertising and marketing reproduction (best or backside of funnel), social advertisements, and so forth.
- Paintings in an unbiased type, resolve issues, make knowledgeable choices, and be in contact successfully with cross-functional companions in high-pace scenarios and whilst managing a couple of tasks
- Paintings with a couple of cross-functional companions and management to influence paintings ahead, balancing a couple of inputs and translating those to tough ingenious answers
- Handle, lift, and evolve our emblem tone of voice in partnership with our Affiliate Inventive Director and emblem technique crew. Make sure emblem consistency during quite a lot of advertising and marketing tasks
If in case you have some or all the following, please follow:
- Intensity of enjoy in storytelling and copywriting around the complete advertising and marketing funnel for manufacturers. B2B enjoy is a must have (you understand how to speak to industry leaders), tech corporate/product storytelling enjoy is perfect
- You’ve got round 8-12 years of enjoy in-house or at ingenious companies—this isn’t your first rodeo. You’re self-driven, know when to paintings autonomously and when to convey folks in, and also you’re ready to transport ahead and make choices to your paintings with out all the data. On account of this enjoy, you additionally be capable of set up a couple of tasks concurrently, prioritize workflow, and successfully meet closing dates in a digital, fast moving setting
- Revel in operating throughout emblem, product, storytelling + conversion ingenious channels is a would have to: you’re similarly relaxed crafting a large stunning emblem tale as you’re writing charming e-mail reproduction (together with significantly catchy and attractive topic traces) that you understand goes to transform audiences and contact the product we’re promoting obviously and succinctly
- Revel in operating on tournament/experiential ingenious could be an advantage (and so welcome)
- You’ve got an out of this world portfolio of name, advertising and marketing, and copywriting paintings demonstrating robust strategic ingenious considering, pastime for narratives and the facility of language, and transparent messaging hierarchy throughout plenty of channels
- You’ve got enjoy taking part and influencing cross-functional groups in addition to government stakeholder control – and you understand how to convey folks alongside for the trip and collaborate
- You know how essential emblem expression is, particularly for a rising emblem. You suppose each alternative is one to lift the ingenious expression, whilst nonetheless operating inside of emblem requirements. And, you’re a stickler for main points and make the effort to triple-check paintings sooner than it is going out — the little issues subject to you up to the large issues (together with readability, succinct reproduction, spelling and grammar)
Advantages:
At BetterUp, we’re dedicated to dwelling out our project on a daily basis and that begins with offering advantages that permit our staff to handle themselves, reinforce their households, and provides again to their group.
- Get admission to to BetterUp training; one for you and one for a chum or circle of relatives member
- A aggressive reimbursement plan with alternative for development
- Scientific, dental and imaginative and prescient insurance coverage
- Versatile paid day without work
- In line with yr:
- All federal/statutory vacations seen
- 4 BetterUp Internal Paintings days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to present again
- Studying and Construction stipend
- Corporate vast Summer time & Wintry weather breaks
- 12 months-round charitable contribution of your selection on behalf of BetterUp
- 401(okay) self contribution
We’re devoted to development various groups that gas an unique office and sense of belonging for each worker. We all know making use of for a task can also be intimidating, please don’t hesitate to succeed in out — we inspire everybody concerned about becoming a member of us to use.
BetterUp Inc. supplies equivalent employment alternatives (EEO) to all staff and candidates for employment with out regard to race, colour, faith, intercourse, nationwide starting place, incapacity, genetics, gender, sexual orientation, age, marital standing, veteran standing. Along with federal legislation necessities, BetterUp Inc. complies with appropriate state and native rules governing nondiscrimination in employment in each location by which the corporate has amenities. This coverage applies to all phrases and stipulations of employment, together with recruiting, hiring, placement, promotion, termination, layoff, recall, switch, leaves of absence, reimbursement, and coaching.
At BetterUp, we compensate our staff relatively for his or her paintings. Base wage is made up our minds through job-related enjoy, schooling/coaching, place of abode location, in addition to marketplace signs. The variability under is consultant of base wage most effective and does no longer come with fairness, gross sales bonus plans (when appropriate) and advantages. This vary could also be changed one day.
The bottom wage vary for this position is $111,650 – $157,950.
If you happen to are living in New York, the bottom wage vary for this position is:
$126,400 – $157,950 : New York Town
$118,950 – $148,650 : Nassau, Newburgh
$111,650 – $139,550 : Albany, Buffalo, Rochester, Syracuse
