Amazon goes to pay $150 million for the unique proper to broadcast an NFL playoff sport subsequent season.
In the beginning, the fee the NFL was once on the lookout for from a broadcaster was once estimated to be $120 million, however Alex Sherman of CNBC reported that it might be roughly $30 million extra by way of a “supply accustomed to the topic.”
“I’m informed the quantity is nearer to $150 million reasonably than $120 million from a supply accustomed to the topic,” Sherman stated. “The purpose of why that is necessary is that Peacock paid $110 million for the ultimate playoff sport. So, if Amazon is paying nearer to $150 million for this one, now we’re speaking a few 30-plus p.c build up. Now not a 9 or 10 p.c build up.”
In January, the NFL broadcasted the AFC Championship sport between the Kansas Chiefs and Miami Dolphins sport completely on Peacock. NBC paid $110 million for the ones rights. Amazon at the start handed on that slot. Many have been disenchanted with the verdict to place that sport in the back of a paywall, however it averaged 23 million audience and was once the maximum streamed reside match in historical past, consistent with Entrance Place of business Sports activities.
Peacock additionally hit No. 1 at the app retailer and its Google seek quantity was once two instances upper than it had ever been, consistent with Joe Pompliano.
Amazon had the rights to Thursday Night time Soccer ultimate season, and completely streamed a Black Friday sport. The worldwide conglomerate didn’t in finding the similar good fortune as Peacock did for its playoff sport, totalling 9.6 million audience.
