We’re in search of a Sr Product Advertising and marketing Supervisor to enroll in our rising Product Advertising and marketing crew to assist force Articulate GTM technique. In partnership with the Director of Core Product Advertising and marketing, this individual will assist tell the product roadmap, broaden messaging and positioning for Articulate merchandise and spouse with advertising and gross sales stakeholders to ship trade effects.
What you’ll do
- Lead the release of a brand new product line and personal its ongoing move to marketplace technique
- Paintings carefully with product, gross sales and advertising groups to construct out move to marketplace technique and execute multi-channel campaigns together with launches that successfully force buyer acquisition and retention
- Create positioning, distinctive price props, and differentiated messaging that reveal ongoing price of Articulate merchandise to enhance competitive income, enlargement, and renewal objectives
- Paintings with Expansion Advertising and marketing, Design, Replica and Content material Advertising and marketing on marketing campaign execution; evaluate reproduction created via different crew individuals to verify accuracy of our positioning and messaging
- Pressure world and home expansion via enabling and empowering our companions and direct box groups
- Plan and execute analysis tasks to broaden a deep figuring out of shoppers, markets and competition that may tell GTM technique and product roadmap
- Increase figuring out of Articlate’s marketplace – tendencies, competition, compelling occasions incorporate learnings into GTM plans
- Give a boost to execution of occasions with messaging, content material and insights
- Create belongings for our income technology groups during the gross sales and buyer good fortune procedure (e.g pitch decks, brochures, gross sales sheets, battlecards, and many others.)
What you will have
- 8+ product advertising enjoy inside of a B2B SaaS context
- Figuring out of tips on how to take merchandise to marketplace by way of gross sales and advertising channels the use of absolute best practices
- Buyer centricity – talent to broaden buyer insights use them to tell messaging and broader GTM technique
- Information-orientation – talent to create and leverage knowledge as a number one enter in decision-making; you lean on knowledge and metrics however are relaxed making selections when knowledge is ambiguous or unreliable
- Outstanding communique talents – be an excellent storyteller being able to translate advanced concepts into transparent narratives
- Effects-orientation – talent to prioritize, execute, and force effects
- Move-functional collaboration – talent to spouse with inner stakeholders and collaborate successfully
- Bachelor’s level required; MBA most well-liked
The pay vary for this place is $119,000 to $178,400 for all US places. Articulate takes into account quite a lot of elements which are used in making reimbursement selections together with, however now not restricted to, ability units, enjoy and coaching, licensure and certifications, {qualifications} and schooling, and different trade and organizational wishes. This place may be bonus eligible.
