Taskrabbit won’t ever use textual content or chat packages to habits interviews. We’ve got a considerate and interactive interview procedure that incorporates an preliminary recruiter telephone display screen and several other video-based interviews with our hiring groups. Communications will all the time be carried out by means of taskrabbit.com domains.
About Taskrabbit
Taskrabbit is a market platform that comfortably connects other folks with Taskers to take care of on a regular basis house to-do’s, akin to furnishings meeting, handyman paintings, shifting assist, and a lot more.
At Taskrabbit, we wish to change into lives one process at a time. As an organization we have fun innovation, inclusion and tough paintings. Our tradition is collaborative, pragmatic, and fast paced. We’re on the lookout for proficient, entrepreneurially minded and data-driven individuals who even have a hobby for serving to other folks do what they love.
Along side IKEA, we’re growing extra alternatives for other folks to earn a constant, significant source of revenue on their very own phrases by means of development lasting relationships with shoppers in communities around the globe.
- Taskrabbit is a remote-first corporation with workers allotted throughout the United States and EU
- 5-time Best possible Puts to Paintings in 2022 by means of BuiltIn. Together with Best possible Corporations in SF, Best possible Mid-Sized Corporations, and Best possible Advantages
- DataBird magazine’s “Best possible Puts” Best possible Corporations for Variety, #1 2019 and 2020
- DataBird magazine’s “Best possible Puts” Best possible Corporations for Ladies, #4 2019 and #1 2020
Concerning the Function
Taskrabbit is looking for a Director of Expansion Advertising to play a central function in turning in our formidable progress plans throughout acquisition, engagement, and retention. Our perfect candidate has a monitor file of using excessive, sustainable and successful progress for market companies and revel in main a data-driven test-and-learn means for progress advertising and marketing acceleration.
The Director of Expansion Advertising Director might be accountable for our new person acquisition option to pressure each shopper progress and environment friendly Tasker acquisition. The Director of Expansion Advertising will lead our person acquisition efforts, set up CAC whilst scaling the trade, and raise emblem consciousness of Taskrabbit as a best-in-class platform for house services and products. They’re going to oversee the optimization of present acquisition efforts whilst increasing the breadth/intensity of this system into new channels and funnel varieties with the objective of accelerating earnings.
It is a distinctive alternative to make a vital have an effect on in a fast-moving dynamic market by means of spearheading progress tasks and using enhancements around the group. We’re on the lookout for a strategic chief to pressure repeatable and scalable effects throughout advertising and marketing channels and techniques and who can determine cross-functional progress alternatives and spouse with product colleagues to chart a trail ahead in combination. Moreover, we want any person who can carry cutting edge progress tasks to existence thru research, experimentation, and new applied sciences and equipment.
Sign up for us in remodeling lives, one process at a time.
What You’ll Paintings On
- Broaden and oversee a holistic progress constitution for brand spanking new shopper progress that optimizes for LTV, ROI and/or ROAS
- Oversee all of the person acquisition funnel, from focused on and segmentation to advert ingenious manufacturing, purchasing visitors, functionality research and optimization of our campaigns
- Broaden search engine marketing technique throughout editorial, programmatic and technical improvements to pressure its progress.
- Take a look at new tasks around the buyer adventure to optimize acquisition and engagement, together with non-linear touch-points throughout advertising and marketing channels, product, and partnerships.
- Analyze and observe marketing campaign functionality the usage of related OKRs, offering data-driven insights to lead decision-making and long term methods.
- Paintings carefully with Knowledge and Finance to beef up attribution, forecast and file on ROI, and keep in touch effects to management
- Regularly assessment and beef up the effectiveness of all demand-generating advertising and marketing channels.
- Release performance-driving insights throughout channel, ingenious, and attribution disciplines (LTA, MTA, MMM) in partnership with the Knowledge staff
- Oversee the refinement of media combine and advertising and marketing attribution fashions to optimize useful resource allocation, pressure progress, and set up full-funnel functionality of enormous scale media: Meta, Seek, TV, and many others.
- Successfully set up a staff of progress entrepreneurs occupied with SEM, paid social, programmatic, search engine marketing, app and affiliate marketing online.
- Recruit and broaden skill to accomplish on the best possible ranges and construct out high-velocity progress advertising and marketing purposes by means of being hands-on with execution whilst training the staff to optimize and maximize potency.
- Spouse throughout advertising and marketing purposes, trade intelligence, product, engineering to pressure remarkable person studies and beef up our advertising and marketing succeed in and potency
- Spouse with the ingenious staff to broaden content material and property to pressure functionality and strengthen the emblem.
- Construct and care for relationships with exterior companions, akin to advert networks, ingenious companies, and influencers, to optimize marketing campaign effectiveness
- Keep up-to-date with business tendencies, superb practices, and rising applied sciences to make sure steady progress and innovation inside our advertising and marketing efforts
- File at once to VP of Advertising
Your Spaces of Experience
- 15+ years of Expansion Advertising (5+ years as a pace-setter) with revel in in market and/or CPG area, in addition to a success, rapid-growth DTC companies which can be each emblem and performance-focused
- Extremely efficient communicator and collaborator, particularly with emblem and built-in Advertising groups
- A deep analytics background and a excessive stage of talent with rigorous records equipment and data-driven resolution making
- Skill to take possession and perceive the total trade funnel and the way selections have an effect on the trade and the base line
- Assured in experiment design, with a verify and iterate mentality
- The power to synthesize, analyze, and interpret records and switch the guidelines into actionable steps
- A confirmed monitor file of functionality optimization and revel in main, cross-functional groups
- Sturdy monitor file of confirmed and documented good fortune in using person progress, engagement, and retention thru cutting edge advertising and marketing methods
- Deep figuring out of more than a few acquisition channels, together with social media, seek, show, and influencer advertising and marketing
- Need to uplevel analytics tech stack and/or key advertising and marketing metrics to extend figuring out of selling spend and marketing campaign effectiveness.
- Willingness to dive into the weeds and be a scrappy downside solver specifically in environments the place records is also lower than absolute best.
- Extremely ingenious and constantly in finding new tactics to include new advert channel options
- Enjoy with Appsflyer, Section, Google Commercials, Meta, TikTok, Programmatic channels
- Quant orientated and be capable of pass deep on attribution and modeling. SQL a plus
Reimbursement & Advantages
At Taskrabbit, our option to reimbursement is designed to be aggressive, clear and equitable. overall reimbursement is composed of base pay + bonus + advantages + perks.
The bottom pay vary for this place is $157,000 – $218,000. This vary is consultant of base pay best, and does now not come with some other overall money reimbursement quantities, akin to corporation bonus or advantages. Ultimate be offering quantities might range from the quantities indexed above, and might be made up our minds by means of elements together with, however now not restricted to, related revel in, {qualifications}, geography, and degree.
You’ll love operating right here as a result of
- Taskrabbit is a Far off-First Corporate. We price flexibility and selection but additionally keep dedicated to common in-person connection.
- The Other folks. You are going to be surrounded by means of probably the most maximum proficient, supportive, good, and sort leaders and groups — other folks you’ll be proud to paintings with!
- The Values.
- Care Deeply. We take time to be provide and spouse with our staff and communities.
- Stage Up. We navigate thru ambiguity and pass the additional mile.
- Be A Higher Neighbor. We construct a various and sustainable group and inspire all voices.
- Lead The Long term In combination. We price entrepreneurship and are impressed by means of motion.
- The Various Tradition. We consider that we make higher selections when our group of workers displays the variety of the communities through which we function. Ladies make up part of our management staff and our variety illustration is above that of the tech business reasonable.
- The Perks. Taskrabbit gives employer-paid medical insurance, 401k fit with quick vesting, beneficiant and versatile day off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productiveness + schooling stipends, IKEA reductions, reproductive well being give a boost to, and extra.
