I’ve had little to no downside with the protection of Taylor Swift and Travis Kelce.
Besides the worst that the tabloids have had to supply, the burgeoning situationship between Kelce and Swift has amused me. That used to be till NBC’s creation for the Swifties, simply previous to the beginning of the Kansas Town Chiefs’ Week 4 matchup towards the New York Jets.
The sport used to be at MetLife Stadium so Swift’s “Welcome to New York,” used to be a wonderful track selection. However to have a 50-year-old Carson Daly give an explanation for the Jets and Chiefs to the Swifites from the set of The Voice just about led to all of the storyline to leap the shark.
Rumors about Kelce and Swift had been within the gossip blogs and social media handles for weeks. Her millennial/Gen Z fanbase is understood for his or her speedy analysis skills. They have got subreddits, Xwitter threads, TikToks, actually all of the web at their disposal. Pandering to them with the previous host of a Y2K-era song video countdown display blurting out the names of Swift’s maximum well known songs is corny.
Ever since Swift took her position in Kelce’s luxurious field subsequent to Mama Donna Kelce all through the Chiefs’ Week 4 domination of the Chicago Bears, middle-aged NFL broadcasters had been discovering tactics to suit “Clean Area,” into their sentences. NBC must now not have doubled down on an already-used method.
The community’s dad or mum corporate owns E! — whose complete goal is to stick present on all issues popular culture. A crossover target audience is much more likely to be discovered with a face from the channel that aired Maintaining with the Kardashians than Tara Reid’s former boyfriend, and a display whose number one target audience is individuals who watch community tv, advertisements and all, steadily on weeknights.
Swift’s involvement with Kelce must be a second that permits the NFL to glue itself to the more youthful target audience that doesn’t watch the league as steadily as earlier generations. This Week 4 Sunday Evening Soccer recreation used to be now not the similar level as Swift blending ketchup and ranch within the midwest subsequent to Kelce’s mother in Chiefs colours. She used to be dressed in her social apparel and placing together with her workforce, now not some distance from her swanky New York pad. Her passion in Kelce introduced anticipation to a recreation during which the staff now not quarterbacked via Patrick Mahomes has Zach Wilson at the back of heart.
The NFL and NBC determined to capitalize in this second via the usage of a comic story that Scott Hanson delivered remaining week. It labored for RedZone. That channel is for an target audience of soccer enthusiasts, and Hanson is the sherpa to our Sundays. Seven days later, the jokes have been as chilly as a real mountain climb.
Kelce and Swift is a smart tale for alternatively lengthy it’s with us, however let’s put the “Clean Area” jokes to mattress.
