It’s been 10 entire years since Studio 189 ––the social endeavor co-founded via Rosario Dawson and Abrima Erwiah–– first took the business on an electrifying journey during the African diaspora. From thoughtfully curated mixtapes to the runway, Studio 189’s challenge has at all times been to give a boost to African manufacturers and skills.
This yr marks what Erwiah describes as a “decade of objective” and what higher method to uplift each voice than to sing, and on this case, dance? The Spring 2024 display started with a phrase via Eve Ensler, superbly sharing the challenge of Studio 189.
The trend that adopted, hand-crafted in Accra, Ghana, featured threads of custom and years of storytelling that may were new to the target audience. Commonplace Ghanaian materials had been woven into trendy skin-baring silhouettes from cut-out clothes, square-neck crop tops, and strapless jumpsuits.
A colourful colour tale is commonplace for many collections of the season, however the vivid blues, electrifying oranges and sunshine yellows are intentional in addition to illuminating. The cheery hues discuss to the relationship between Africa and its western diaspora.
The socially impactful logo had a message in each a part of its display. From the outlet phrases that shouted out the hardworking artisans at the back of each piece to the display’s backdrop mural that displayed their faces.
With pleasure because the radiating temper of the season, the display ended with a celebratory dance down the runway.
