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establish ache issues and know your target market : Planet Cash : Planet Cash Summer time College : NPR

Beginning a industry: establish ache issues and know your target market : Planet Cash : Planet Cash Summer time College To find all episodes of Planet Cash Summer time College right here.

Planet Cash Summer time College is again! It is the unfastened economics elegance you’ll take from anyplace… for everybody! For Season 4 of Summer time College, we’re taking you to industry college. It is time to get your MBA, the simple manner!

On this top quality: Everybody has one million greenback industry concept (e.g., “Shazam however for films”), however no longer everybody has what it takes to be an entrepreneur. Now we have two tales about founders who realized the exhausting manner what is going into beginning a small industry, and getting it up and operating.

First, a tale about Frederick Hutson, who realized about ache issues and distinctive worth propositions when he based an organization to lend a hand inmates and their households proportion pictures. Then, we take a shuttle to Columbia, Maryland with cooks RaeShawn and LaShone Middleton. Their steamed crab supply carrier taught them the demanding situations of “bootstrapping” to develop their industry. And all through the episode, Columbia Industry College professor Angela Lee explains why entrepreneurship may also be truly tricky, but in addition extremely rewarding, if in case you have the tummy for it.

(And, we must say, we’re open to traders for “Shazam however for films.” Simply sayin’.)

Assist beef up Planet Cash and get bonus episodes through subscribing to Planet Cash+ in Apple Podcasts or at plus.npr.org/planetmoney.

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