It isn’t new, but when you do not widespread the wine shelf at 7-11, you’ll have neglected it too; the gasoline station-slash-convenience retailer chain well-known for its icy Slurpees has a line of canned wine. Introduced in December 2018, the Roamer model, delivered to you by means of 7-11, featured a Syrah-based fruit-driven rosé and a tropical, citrusy, frivolously oaked Chardonnay. In next years, it has launched a glowing wine and the Reisling Radler wine cooler made with hops, grapefruit, and just a little malt. All Roamer canned wines are made with California-grown grapes. At 375 mLs, each and every can is one-half of a conventional wine bottle — the dimensions of 1 same old beer can.
The Roamer model is supposed to enchantment to on-the-go customers, with a tagline that reads “Wine for the adventuring crowd.” The can artwork options pine bushes or palm bushes and an emblem that appears find it irresistible must say, “The mountains are calling.” The attract of canned wine is that it will probably simply be tossed right into a cooler or a backpack for a hike or, as 7-11 senior director of personal manufacturers Tim Cogil stated within the 2018 press free up, a live performance, picnic, or seaside day, reasonably than lugging alongside breakable glass bottles, glassware, and a corkscrew.
It isn’t even 7-11’s first wine model
Roamer joins a minimum of 4 different manufacturers made solely for 7-11 comfort shops. Its first challenge into private-brand wine was once Yosemite Highway. The bottles hit cabinets in 2009 within the U.S. and Japan with a Chardonnay and a Cabernet Sauvignon. Now, Yosemite Highway’s lineup contains Moscato, crimson Moscato, and Pinot Grigio. Trojan Horse got here at the scene in June 2018 with a Chardonnay and a Pinot Grigio; they have been the primary 7-11 wines to record the antique date and California appellation. Trojan Horse was once a challenge into higher-quality comfort retailer wine. Voyager Level landed on the identical time, increasing the choices with a Cabernet Sauvignon and crimson mix from California and a Sauvignon Blanc from New Zealand. At $3 greater than Trojan, they’re within the “top rate” tier of comfort retailer wine.
Roamer was once 7-11’s first wine structure that departed from the usual bottle. A modern 2018 business find out about (by means of CNBC) confirmed that cans outperformed each and every different choice packaging possibility. Between 2017 and 2018, canned wine gross sales grew by means of 43% and totaled $45 million in gross sales. The most recent addition to the 7-11 wine circle of relatives, circa 2021, is Plot + Level, which includes a Chardonnay and a Pinot Grigio in a Tetra Pak container with a screwcap — additionally for wine drinkers at the pass, however in rather higher 500 mL volumes.
Pairing Roamer wines
The Roamer rosé is a dry wine manufactured from Syrah grapes, fermented chilly in stainless-steel, that includes notes of strawberry and raspberry. Syrah-based rosés pair neatly with tuna nicoise salad, lemon shrimp pasta, paella, and pulled red meat sandwiches. Although, when you are surfing the 7-11 cabinets, take hold of a rooster Caesar pasta salad, sizzling honey boneless wings, Thin Pop popcorn, and a strawberry cup. The Chardonnay is fermented in impartial oak barrels, giving it a spherical mouthfeel with out overwhelming the grape’s tropical and citrus flavors with oakiness. It pairs neatly with shellfish, white meats, cream sauces, crab truffles, mushrooms, and starchy veggies like corn or squash. At 7-11, pair both with a rooster salad sandwich, sizzling rooster sandwich, or rooster strips, breakfast pizza, a fruit mix cup with pineapple, a blueberry muffin, and candy potato Terra chips. If you are in Hawaii, you’ll be able to pair it with 7-11 sushi.
The glowing wine is fruity and crisp. Bubbly wines are superb palate cleansers for intense, highly spiced meals like 7-11’s Korean BBQ taquitos, pepperoni pasta salad, chili lime 7-Make a selection Loco Rollers, and even Flamin’ Sizzling Doritos. The Reisling Radler, with just a little further sweetness, additionally cuts thru highly spiced meals; pair it with mini tacos and habanero lime Loco Rollers.
