CHARLOTTE — Bojangles, a North Carolina favourite lengthy recognized for its “well-known hen and biscuits,” is making giant adjustments to its trade.
“That is going to sound bizarre or debatable,” CEO Jose Armario instructed QSR Mag for its June 2023 version. “However I’d love to get out of the hen trade. I wish to get into the revel in trade.”
[ ALSO READ: Bojangles teams with Appalachian Mountain Brewery to launch alcoholic sweet tea ]
The eating place chain is pivoting towards a technique that emphasizes provider and goals to make Bojangles right into a “nationwide powerhouse emblem,” he mentioned. That incorporates rolling out a brand new retailer prototype and trying out an up to date menu in sure places that doesn’t come with bone-in hen.
Stay studying right here.
(WATCH BELOW: Charlotte Checkers convey playoff motion to Bojangles Coliseum)
This browser does no longer beef up the video component.