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HomeFashionVehicles Proprietor VF Corp. Appoints Bracken Darrell as CEO

Vehicles Proprietor VF Corp. Appoints Bracken Darrell as CEO



Denver-based style crew VF Corp. has employed Bracken Darrell as leader govt, finishing a seven-month seek for a successor to former leader govt Steve Rendle, who rapidly retired in December closing 12 months.

Darrell, whose position starts July 17, will sign up for VF Corp. from electronics producer Logitech, the place he has served as president and leader govt since 2013.

Benno Dorer, who was once appointed period in-between leader govt following Rendle’s departure, will stay at VF Corp. as a member of the chief board.

VF Corp will glance to Darell to engineer a turnaround for most of the crew’s key manufacturers. Within the quarter finishing Would possibly 2023, Vehicles and Timberland noticed a gross sales decline amid a “difficult shopper setting,” in keeping with the corporate’s income file.

In the meantime, VF Corp.-owned streetwear juggernaut Perfect noticed gross sales fall closing 12 months to $523.1 million for the 12 months ended March 2023, down from $561.5 million in the similar length the 12 months ahead of.

Be informed extra:

VF Corp Beats Quarterly Benefit Estimates on North Face Call for

VF Corp beat Wall Boulevard expectancies for fourth-quarter benefit on Tuesday, powered via upper costs and resilient call for for the attire maker’s North Face emblem, particularly in Europe and Asia.



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