British Trend is ready to rent a brand new “head of editorial content material” as Edward Enninful steps clear of his twin function as Ecu editorial director of Trend and editor-in-chief of British Trend subsequent 12 months, the mag stated Friday. Enninful will transition to a world advisory function at Trend, writer Condé Nast’s flagship identify.
Within the new place of editorial guide to British Trend and world inventive and cultural guide of Trend, Enninful will “give a contribution to the inventive and cultural good fortune of the Trend emblem globally, whilst having the liberty to tackle broader inventive initiatives,” he stated in a memo to workforce noticed via BoF.
Enninful made historical past as Trend’s first Black editor-in-chief when he used to be named to steer the identify’s British version in 2017. Lately, as Condé Nast eradicated editor-in-chief roles at maximum of Trend’s world editions in a streamlining and cost-cutting push, Enninful used to be the one editor-in-chief to carry onto his place (excluding international leader content material officer and world editorial director of Trend Anna Wintour).
The plan to nominate a head of editorial content material to prevail Enninful at British Trend would align the mag with its different Ecu editions, the place a technology of main stylists and style editors like Emmanuelle Alt (Trend Paris) and Emanuele Farneti (Trend Italia) have been exited and changed via more youthful, web-savvy (and no more well-paid) editors, reporting to Enninful. Operating along Wintour and Condé Nast CEO Roger Lynch, Enninful sought to streamline editorial operations and harmonise the gang’s content material technique throughout editions.
Born in Ghana in 1972, Enninful were given his get started in style magazines on the British taste bible i-D, the place he used to be appointed style director on the age of 18. He later turned into taste director at W mag (then additionally owned via Condé Nast). Identified for the provocative magnificence of his imagery, Enninful constructed shut relationships with most sensible style abilities like Naomi Campbell, Kate Moss and Pat McGrath, and has fought for a extra numerous style media panorama with efforts like Trend Italia’s 2008 factor that includes all-Black fashions and celebrities, which he spearheaded below then-editor Franca Sozzani. In 2016, Enninful used to be awarded an OBE for his services and products to range within the style business.
All the way through his tenure at British Trend, a signature mixture of edgy glitz and vintage glamour has resonated with readers, serving to the identify reach social media buzz and higher industrial traction, in step with executives. Quilt stars have integrated favorite fashions like Campbell, Moss, Adut Akech and Adwoa Aboah (the latter of which starred on his debut factor), in addition to tough feminine function fashions from past style like Oprah Winfrey, Malala Yousafzai and Sinéad Burke. His sell-out September 2019 factor, which used to be visitor edited via Meghan Markle, featured 15 trailblazing “forces for exchange,” together with Greta Thunberg and Jane Fonda.
Trend’s Ecu heads of editorial content material, together with the chiefs of rebranded Trend France (previously Trend Paris) and Trend Italia, will proceed to report back to Enninful in the interim. British Trend is ready to level a significant tournament in partnership with LuisaViaRoma in Florence June 14.
Enninful’s successor at British Trend has but to be named, and Condé Nast declined to substantiate how reporting strains for Trend’s Ecu editions would evolve below the brand new construction. British Trend’s new head of editorial content material “will spouse very carefully with you all and Anna, and can to begin with report back to me till we’ve onboarded them,” Enninful stated within the memo to workforce.
Tamison O’Connor contributed reporting to this tale.
